There is a prominent use of split screen in this video. I really like the way that at 2:09 in the video, the splitscreen continuously wipes upwards to show other moving images of the artist, this makes the video dynamic and keeps the attention of the viewer. It also allows more incorporation of setting and costumes.
I really like the use of bright colours in this video as it presents a very happy ideology, it makes the video more interesting and not too serious, I like the way that the same person is shown in 4 different costumes but in the same shot.
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