Class discussion

What makes a good music video?

• Narrative (Storyline)
• Sexual content or explicit content (Depending on genre)
• Bright colours, or colours that fit with the genre of the song
• Humour
• Individuality
• Costumes that fit the genre
• Use of technical editing
• Mise-en-scene
• Pace of editing (Editing to the beat)

What main conventions form a music video?

• Music! 
• Variations of cinematography
• Direct mode of address
• Main 'character' or artist
• Narrative - if not, abstract
• Dancers/performance
• Lip synch
• Different locations
• Editing