The 1975's background

The 1975's are an indie rock band, however the song I decided to do ('Girls') is not an indie rock song. This quote from the lead guitarist and singer, Matt Healy, explains why this song and its video is so different to all their others:When we released our last video ['Sex'], people really reacted to the fact that it was in colour. There was a lot of conjecture and talk surrounding it - due to the fact that it was an unexpected stylistic change. It was brought to our attention that certain people thought we were 'conforming to a record company's wishes' along with other expected and unexpected clichés. Obviously this couldn't be further from the truth, we are lucky enough to be surrounded by a group of individuals whose mantra centres on facilitating our creative wishes, we found the whole idea of us being told what to do fascinating. The story of the band who suffer at the hands of a record label shortly after a delirious rise is a tale as old as time. So we kinda wanted to make a tongue-in-cheek video about it. Twinned with our love of '80s pop, its innocence, grandiosity and conceptual ideas in music videos – we wanted to make a video about a record label's attempt at enforced conformity. We got our mate Adam down to a studio in Los Angeles at the start of our USA tour, got four models and made a video about us not wanting to make a video.This is why, although the 1975's are an indie rock band, I will be analysing the pop genre as 'Girls' is a more pop song.